We all know that when we search Google or any other internet service out there that the results are controlled by algorithms that determine which items we see first. What you may not know is that those results are often tailored to you. Your Google results may be different from the Google search results of someone sitting next to you.
Personalization. Sounds like a good, but does it limit us too much?
Check out this Ted Talk, to hear Eli Praiser explain why we should be advocating for greater control of our search results.